Many iPhone users have already grown familiar with the general nature of the Find My service since the release of the Find My iPhone app released in 2010, and Apple aims to expand its usefulness, both with AirTags and third-party devices like the electric VanMoof bicycle. The whole process is anonymous and encrypted to protect your privacy.”įor iOS users that want something cheaper, which also takes advantage of Apple’s Find My network, the Chipolo item tracker exists, though it’s only a buck cheaper and lacks the UWB tracking feature found in AirTags.Īside from potential privacy issues, there isn’t much to fault when it comes to Apple’s first go-round in the item-tracking department.
“These devices send the location of your AirTag to iCloud - then you can go to the Find My app and see it on a map.
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“Your AirTag sends out a secure Bluetooth signal that can be detected by nearby devices in the Find My network,” according to the official Apple AirTag page. You can also opt-out of the Find My network should you choose. Apple says no personal data is shared with nearby iPhones, and that it all happens in the background, anonymously and encrypted. Any lost AirTag detected by any iPhone will send a notification to your phone, showing you the AirTag’s last location.
Here’s where Apple’s secret sauce comes into play: AirTags benefit from every iPhone functioning as a lighthouse for lost devices in the background automatically, whether you own AirTags or not, where other trackers depend on a network of opt-in users who also own a tracking device. But Apple’s ecosystem provides a potential advantage with its already extant network of Mac and iOS devices that make it easier to locate an AirTag compared to a Tile tracker. Sure, other location-tracking accessories have existed for years, like Tile and its variety of Bluetooth trackers that fit in wallets, on keys and even built-in certain products from companies like HP and Fitbit.
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