And we’re doubling down on our efforts both on product and advertising to unlock the potential of online video advertising for everyone.”
We will continue to invest in programs to support creators and encourage more diversity and distribution of their content. We now have more than 300 channels with over a million subscribers, from just sixteen channels in 2014. Underlining YouTube’s ongoing commitment to India, Robert Kyncl, Chief Business Officer, YouTube added, “In the last few years, India has emerged as an incredibly dynamic content and user market for YouTube. For brands, YouTube is now an end to end platform and as per the Dec 2017 ComScore Video Metrix Multi-Platform it reaches 85% of all highly engaged Internet users, in the 18 years and above age-group, across India.”Īccording to the available data, 65% online video viewers subscribe to channels on YouTube and 85% of them go and watch a new video within 2 days of its uploading while 71% of Online Video Viewers go first to YouTube to watch video to learn something. Huge variety of premium content combined with the growing base and popularity of our creator community - truly differentiates YouTube from all other platforms. Speaking about YouTube’s reach and high viewability, Rajan Anandan, VP South East Asia and India, Google said, “YouTube has become a powerful platform for users, content creators, and advertisers alike.
By 2020, the total number of users in India, consuming online video is expected to reach 500 million (FICCI-EY Report 2018). With affordable data costs, increasing penetration of smartphones and an ever-growing availability of great content across native Indian languages, YouTube now reaches around 225 million monthly active users on mobile alone.
To celebrate its tenth year anniversary since its India launch in 2008, YouTube recently shared insights highlighting how deeply interlinked YouTube has become to India’s Internet growth story.
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